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BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/20064/667439
DTSTAMP:20260427T131741Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/20064/667439?utm_campaign=commu
 nication_reminder_24hr_registrants&utm_medium=calendar&utm_source=brig
 httalk-transact
DTSTART:20260519T150000Z
DTEND:20260519T154554Z
SUMMARY:Live webcast: Agentic AI for Marketing: Find and Activate Audi
 ences Faster
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/2
 0064/667439?utm_campaign=communication_reminder_24hr_registrants&utm_m
 edium=calendar&utm_source=brighttalk-transact\n\nPresenter: Katie Linf
 ord, Principal Analyst, Forrester and Joe Pulickal, Director of Produc
 t Management at Uniphore\n\nEvery marketing leader sees the potential 
 of Agentic AI across their programs. The challenge? Deciding where to 
 start. \n\nJoin guest speaker Katie Linford, Principal Analyst at Forr
 ester, for a practical conversation about how marketing teams can appr
 oach AI adoption with clarity and confidence. Katie will share how For
 rester helps marketing leaders think through their AI journey — from b
 uilding the right foundation to identifying early use cases that can d
 eliver real value. \n\nWe’ll also take a closer look at one of the mos
 t practical places to begin: audience segmentation. Advances in Agenti
 c AI are reshaping this core marketing use case, helping marketers mov
 e beyond manual processes and complex rule-building to design audience
 s using natural language and unified customer data. \n\nYou’ll learn: 
 \n- Why successful Agentic AI adoption starts with strategy — not just
  technology \n- How enterprises can adopt marketing AI responsibly usi
 ng Forrester’s AI Deployment Model for GTM functions \n- How Agentic A
 I helps marketers segment audiences faster and improve targeting preci
 sion \n- How an Audience Agent can recommend and generate audiences us
 ing unified customer data — in a marketer’s own language — making it e
 asier to take the first step with Agentic AI
SEQUENCE:1779115871
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